Wednesday, March 23, 2011

Stereotypes in Advertising



Ok I know this has nothing to do with video games, but I just had to share with you this advertising board that's close to my house. It displays a perfect example of how stereotypes are used even in advertising. This advertising is for bail bonding with the target audience being, I'm guessing, men. Now what does a blonde woman have to do with bail bonding? In jail men think about two things: (1)getting out of jail and (2)having lots of sex with a woman. This ad uses the "Blonde Bimbo" stereotype, which in this case, exemplifies feminine beauty. The ad wants you to remember the sexy blonde with huge breasts so when you get put in jail you can call them for a "quick release." It seems more like an ad for a phone sex line rather than a bail bonding service.

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